Choosy is still an Integrator Platform that sits between the “External Innovators” and the “Customers”, where Choosy still plays a role in picking what styles to make. There may, however, be an even greater opportunity in Choosy relinquishing even more control over product selection. The closer Choosy can come to an Unsupervised Learning Algorithm, the more sustainable their cost structure will become. In the near future, Choosy will invest in their machine learning capabilities to decrease their reliance on these Style Scouts, parse customer input data faster and release styles sooner. Once Choosy gets this data from consumers, it applies its machine learning algorithm and its team of Style Scouts to curate the final collection. Instead of relying on in-house designers to create a product line like Zara does, Choosy curates a product line directly based on what their customers chose, reducing the need to predict which styles customers want to buy. However, where Choosy’s true magic happens is around Critical Task #1, where they put the power of product selection in the hands of their users. In Critical Task #2, Choosy applied just-in-time production process to Zara’s vertically-integrated supply chain, reducing the amount of guesswork they have to do in forecasting customer demand. However, Zara still has to guess which high-fashion styles consumers want and then guess how many they plan to buy, leaving room for waste.Ĭhoosy not only takes Zara’s model a step further in multiple ways, but it also recognizes that Critical Task #2 is highly dependent on Critical Task #1. As a result, Zara remained in closer touch with fast-changing consumer trends and it has since benefited from “more frequent shopper visits to stores, fewer sales on markdowns and faster cash conversion cycles” than its competitors with longer production lead times. The fast-fashion retailer, Zara, tried to fix this problem by building a vertically-integrated supply chain, which allowed it to copy and deliver styles directly from the runways to its stores in a matter of weeks. The fashion giant H&M was reportedly sitting on $4.3BN of unsold inventory in March 2018. Unsold inventory results in higher discounts, squeezed margins, inventory holding/disposal costs, and higher COGS. Scroll below to see how we were able to achieve a fun and practical workspace for this ambitious team that is bringing buzz-worthy fashion from your Instagram feed to life, and delivered to your door.Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĬritical Task #1: Predict which styles consumers want to buyĬritical Task #2: Predict how many they want to buyįailure to deliver on these Critical Tasks results in unsold inventory, which has become a burden to retailers. She also made sure to personalize the space by adding important design elements such as metallic rose gold paint, custom-made lighting from Italy, a custom made gold clothing rack and custom made LED sign.Ī bright, organized and stylish office design for a fashion team was the interior design goal. Lindsay worked closely with Poppin and Article to find multifunctional furnishings and accessories that felt more chic than corporate. Translating the Choosy signature style meant opting for clean, fresh furnishings with an inviting, crisp palette of colors that are in line with their branding guidelines. “They are a group of hardworking people and they needed a space that was well-designed, comfortable, and functional without sacrificing style,” says Lindsay, owner of Get Decorated. “We will be moving into our space just one month before launch so we will be spending so much of our time at the office and I think it’s important that it be comfortable, beautiful, and a true reflection of the brand,” founder Jessie Zeng requested of us during our initial meeting. When we at Get Decorated were requested to design the interiors of their new mega-office space in Soho, we jumped on the opportunity! Style should be for everyone is the theory. Ever find your dream outfit came with an unattainable price tag or in sizes that made you feel excluded? At Choosy, they believe style should be for everyone & they have made it their mission to bring the latest trends to the everyday bae. Just DM your favorite looks & they’ll make your wardrobe dreams come true. The team behind the fashion startup are reimagining the way you shop by putting the power of style back where it belongs: in your hands. A beautiful duplex penthouse designed by the Pritzker Prize-winning architect, Tadao Ando, in the heart of Soho New York, tailor fitted by Get Decorated for the new fashion label taking Instagram by storm, Get Choosy.
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